As is probably clear from my two previous blog posts about Cleavage Creek Winery and Budge Brown, they both touched my life, very likely without even knowing it. I was one of many saddened by the untimely death of Budge Brown a few months ago and the subsequent closure of Cleavage Creek Winery. Both have been on my mind the last couple of days. Today, I finally figured out why.
October is National Breast Cancer Awareness Month. Last year at this time, Cleavage Creek Winery and Budge Brown created a Virtual Toast to a Cure (press release here). At 5:00 PDT on October 1, 2010, Cleavage Creek invited anyone interested in beating breast cancer to raise a glass and join in a virtual toast. Raising awareness with Toast to a Cure could be a reminder to do a self exam, take a family member for a check-up, or honor the courage of those who have fought breast cancer. I don't know the statistics about how many people participated but I saw a large number of Facebook and Twitter posts about it and I personally connected with some great new people through the virtual toast. Last year on October 1st at 5:00, I was in wine country with my family and some friends. We sat down at the appointed time and toasted to raising awareness, the end of breast cancer and our loved ones who had/have breast cancer. We happened to make our toast with a bottle of Cleavage Creek Reserve Cabernet Sauvignon.
This October 1st, I will once again be in wine country with my family. I plan on taking the time, at 5:00 PDT, to raise my glass in a toast - to raising awareness, to the end of breast cancer, and to the memory of Budge Brown and his great work. I encourage you to do the same if you can.
Cheers.
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